Tiếng ViệtThe Cay Thi porridge brand, with over 27 years of serving Vietnamese consumers, made a significant milestone by announcing the export of its products to the U.S. market. This historical milestone not only puts fresh porridge products made in Vietnam on the international food map but also marks a major step forward in the global journey of Vietnamese cuisine.
The journey to conquer the international market for Cay Thi started with establishing a firm foothold in the domestic market. As of September 2024, Cay Thi products are available throughout Vietnam via four distribution channels, with over 200 sales points in the Cay Thi nutritional porridge franchise chain. Present in all modern supermarket systems, Mother & Baby stores in modern chains such as Bach Hoa Xanh, Con Cung, Coop, Aeon, etc. Partnered with more than 150 national distribution agents within traditional distribution channels. Participated in e-commerce platform distribution through the online channel.
The United States is a market with strict and demanding food inspection standards, especially for packaged and instant food products. To achieve official export certification, Cay Thi porridge had to meet stringent FDA (U.S. Food and Drug Administration) standards on food safety, ingredient standards, production processes, and packaging.
What makes Cay Thi porridge stand out in the international market is the combination of traditional Vietnamese flavors and the convenience of instant porridge. Each pack of porridge is made from premium ST25 rice and natural ingredients with regional specialties that bring a rich and familiar taste.
Cay Thi porridge is officially exported to the United States with three main products that highlight regional specialties such as Nghe An eel fresh porridge, Western snakehead fish fresh porridge, and Dalat vegetable fresh porridge. The product is not only aimed at the Vietnamese community in the U.S. but also targets international consumers who love Asian cuisine and want to experience traditional Vietnamese dishes.
Cay Thi porridge officially exported to the United States not only brings pride to the brand but also confirms the potential and quality of Vietnamese products in the international market. This is an important milestone not only for Cay Thi but also opens up opportunities for other Vietnamese businesses to expand globally, contributing to promoting Vietnamese culture and cuisine to international friends.
Source: https://en.doanhnghiephoinhap.vn/vietnam-s-oldest-nutritional-porridge-officially-exported-to-the-united-states.html